How I Run My Blog + Tips For Beginners | BLOGMAS

by - 10:00

Welcome to Blogmas day 8! Blogging can be extremely intimidating, especially if you're planning on sharing your blog with those around you. Today I'm going to talking through how I run my blog and the tips and advice that I have for beginners.

1. Branding

Branding is extremely important when it comes to blogging; people are attracted to consistency & style. You need to find your style, find what message you want to spread to people and turn it into your brand. Things like the style of your posts; do you sign them off with your name? Do you always have the text a certain way etc? What type of posts do you write? You also should probably think about headers and personalised favicons. If you don't have Photoshop or anything, I suggest using Canva (which is what I use), spend a few hours whipping up a couple of practice ones and try and find what you think suits you best.

2. Photos

Usually, I wouldn't say that photos are the most important thing when it comes to blogging, for me it's more about the writing, but then again it depends on what type of blogger you want to be. If you're writing about products, it helps to have good photos. You don't need a fancy, expensive camera and Photoshop to make great photos. I use my iPhone 7 camera and I use the Instagram photo editor to edit my photos. I love photography as it is so blogging really does help me expand on that too.

And this goes without saying, but never use someone else's photos, especially without giving them credit for it. Stock photos are fine sometimes, but don't make it a habit.

3. Social/Stats

Unfortunately, we live in a world run by numbers. If you want to take your blog further and work with brands etc. it helps to keep track of your social statistics. I actually really enjoy tracking my statistics, I'm one of those really sad people that gets excited by numbers, but also it gives me a sense of achievement seeing the numbers go up every now and then. I track my stats using a Google Sheets document that I created on Google Drive.

I've removed most of my data, but left some as an example. I track my stats on the last Friday of every month, I find this to be the best time to get the most accurate results over the last month. My first few columns are all blog related, I track the date and time that I'm filling this in, the amount of posts in the last month, total views over that month, most viewed post, the views that I currently had on that post and the total number of comments over the month.

I then have my Bloglovin, Facebook & Twitter followers. The total number of impressions, RTs, likes and replies on my Twitter (which you can find in your Twitter analytics). Then my Instagram followers, average impressions per post and average likes per post. Then finally, YouTube subscribers.

As you can see it is colour coded.

Green = More than the previous month
Red = Less than the previous month
Yellow = The same as the previous month
Blue = Personal best
Grey = N/A

The best ways to improve your stats are by using hashtags, taking full advantage of RT accounts (@UKBloggers1, @GRLPOWRCHAT & @BloggersTribe are my faves) and, of course, becoming a part of the blogger community. If you would like to use this as a guideline to creating your own, then I would be fine with that.

4. Be yourself

The only way your blog is going to be successful is if you be yourself. Don't try and copy other people and don't try to 'fit in' with others just because they get more views than you do. It's very important that you find your own style and become unique. There's nothing wrong with taking inspiration from other bloggers, I do that all the time! But remember to put your own personal spin on whatever you do. Being yourself is always the answer, do things YOUR way.

5. Stress

Blogging can be quite full-on and stressful at times, especially if you have a schedule you want to stick to. The key to dealing with blog stress is learning when to take a break. If you need a day off to relax, then take it! Your blog will still be there tomorrow and people are very understanding if you happen to not post one week. Blogging is meant to be fun, if it stops being fun then you need to question why. Put yourself first, your health is way more important than sharing a post on your favourite lipsticks.


Thank you for reading Blogmas day 8!I hope this helped a few of you. Check out my other posts and remember to sign up to my email subscription to make sure that you don't miss a post. Thank you.

You can find all of my social media links here:
Facebook | Twitter | Instagram | YouTube | Email:

Caitlin x

P.S. I STARED A YOUTUBE CHANNEL! Click the link here to see my first video: and make sure to subscribe to see more videos from me soon! 

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  1. Good tips and advice you've given. When I feel tired or stressed out from blogging, I just take a break but sometimes a week break may turn into a month so I'll advice that people be careful not to become inactive in the name of 'taking a break'. Thank you for explaining how to track stats. I've always been confused by it and it seems like a lot of work tracking numbers but I think I'll focus on it in 2018 and record my blog and social media growth. But I think for me, the number of people my content was able to help and the number of connection I make will always be more important than numbers.

    Thanks for the tips. I'll be sure to use them in planning 2018.

    Merry Christmas ❤

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